From motion to action with prototyping
I currently read the book "Atomic Habits" by James Clear. I actually read it the second time. It's such an amazing book. On page 142 he talks about "motion" and "action". He says
ā¦when you're in motion, you're planning, strategizing and learning. Those are all good things, but they don't produce a result. Action, on the other hand, is thy type of behavior that will deliver an outcome. If I outline twenty ideas for articles I want to write, that's motion. If I actually sit down and write an article, that's actionā¦If motion doesn't lead to results, why do we do it? Sometimes we do it because we actually need to plan and learn more. But more often than not, we do it because motion allows us to to feel like we're making progress without running the risk of failure. Most of us are experts at avoiding criticism. It doesn't feel good to fail or to be judged publicly, wo we tend to avoid situations where that might happen. And that's the biggest reason why you slip into motion rather than taking action: you want to delay failureā¦
When building new products, we need more "action" instead of "motion". You can think, plan and strategize for months and years when building something new. But it's very important to take action: Build prototypes and go out and talk to your customer. In Business Design we need to learn very fast. Stop delaying failure, embrace it. Do it fast and often. The more you do it, the less it hurts. The beautiful thing is, prototyping is a very simple and easy step to take action. Everybody can do it. Make a scribble, build a click-dummy, landing page or build a MVP of your new idea.
Start prototyping: Now!