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#2

Why do we need software prototyping in Business Design?

Published on

In my last tip I talked about what prototyping in Business Design actually is. I also talked about some concrete examples to give you a better idea what we can do with it.

But let me zoom out for a moment. Why do we actually need that stuff? There are a ton of reasons. In my opinion, these are the most important ones:

  • To generate answers for mission-critical questions and uncertainties in our business models (learn more)

  • To be able to better communicate a potentially complex idea in a realistic form

  • To be able to get precise feedback on our idea (or parts of it)

  • To develop a deeper and common understanding of our idea within our team or organization

  • To make us and others believe that it can be done, spark motivation and make us dream (learn more)

There is a lot to unpack here. I will try to explore some of these goals in future tips.